The platform is rolling out a updated setting that enables them to reduce the volume of AI-made media appearing in their streams. This step comes as the company revealed that it currently hosts more than 1 bn AI-generated clips.
Pilot Phase and Launch
The new functionality is in a pilot phase over the following weeks before a global launch. This development coincides with a surge in AI-generated material, driven by recent video-generation tools.
AI Proliferation Online
Studies have shown that nearly one in 10 of the fastest-growing video streams on a competing service only show clips produced artificially. A significant portion of this content is considered low-quality AI content, a label for inferior, factory-style content that is typically illogical or bizarre.
Based on user feedback that a lot of users like content produced via AI tools, from computer-generated images to science explainers, and we intend to give people the option to increase or decrease of that, depending on their own choices,” commented a company executive.
Volume and Proportions
TikTok shared that there are currently 1.3bn videos on its service labeled as artificially created. In total, in excess of 100 mn videos are added to the app each day, making clips made by AI a minor portion of its complete catalog.
User Control Features
Members will be capable of decrease or raise the volume of artificial media they view by opening the “manage topic” setting in the app and picking the AI content topic. Additional categories that currently be controlled under the tool include politics, style, aesthetics, and movement.
Platform Guidelines
TikTok’s guidelines mandate creators to identify convincing AI-generated content, and it bans harmful deepfakes of well-known individuals or crisis events. Any realistic AI video that is unmarked can be removed under its user guidelines.
Furthermore, the app will henceforth apply an “AI-made” label to content produced via its built-in AI features, or identified by an collaborative effort for recognizing artificial media. This step is aimed to stop users from seeking to evade the tagging system.
Educational Initiatives
The platform is furthermore establishing a $2m educational fund for professionals and institutions to develop educational content about ethical AI use. This project will benefit educational bodies dedicated to teaching programming and robotics.
Platform Protection
TikTok has justified its content review process, during discussion over plans to lay off a large number of safety staff in Britain. It is expected to eliminate hundreds of positions in its content moderation division in London, with worker representatives and online safety experts voicing alarm that people are being substituted by machine-led review.
A trust and safety lead stated that staff-based oversight would still have a role, but artificial intelligence can shield workers by removing the most harmful content before it is viewed by staff. The platform announced a notable drop in explicit and harmful content seen by content reviewers over the previous year due to intervention by its machine learning processes.
“We think that it’s essential to balance humans and technology to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we also think it’s very important to reduce exposure to dangerous material as quickly as possible, which is the area in which a significant AI assistance is making a difference operate efficiently.”
